One of the great features of Social Media is its immediate connection from anywhere and everywhere. Hiking in the woods? Post a 360 degree panorama picture uploaded from a free App on your iPhone. Eating at a spanking new restaurant in your local downtown hot spot? Post a quick review and pix of the fancy dessert as part of your after dinner apertif.
But there are times when you want to put a little more thought into that update, check-in, tweet or stream. One might want to actually sit down and compose, edit, refine and craft the content before posting it the the various Internet outlets. If you are a business or a profession then you want to project an air of polish and professionalism without typos, errors and mysspelings(sic). See what I mean?
It’s these crafted posts that lend themselves to management by a database. In my ContactZ™ program there is a library of content you can generate off line and post as needed. Most every social media site allows for mobile upload through an email address and ContactZ™ has a very sophisticated email/eblast engine that can send directly from the ContactZ™ system to your mail server and onto the Social Media site of choice, logging every entry for your records. If you have to be accountable for what your are posting or need to track content and times, this is the system for you.
You can show what was sent and when as well as allowing review of what you’ve said over time to prevent needless repitition.
By keeping track of what was posted, you can improve content quality and have greater impact with your posts. Most any writer will tell you that sitting on your content for a day will allow for that much needed 2nd and 3rd edit to polish and perfect the post (I’m writing this today and posting tomorrow FWIW). A library can be built up in ContactZ™ to house your ideas, drafts and various meanderings until it are ready to release to the world at large. An Internet consultant I know would hand out bumper stickers after his talks which simply said, “It’s the content, stupid.” Content trumps fluff every time.
If you are interested in finding out more about this system, fill out my contact form or just email me with your questions.
More about the database 