APPLE’S IPAD WAS always a solution in search of a problem—forever in the “want” category, never quite the “need.” Sure, it sold like gangbusters. But everyone who wanted one has one by now, and doesn’t want or need another. Despite a year’s worth of upbeat projections and assurances from CEO Tim Cook, the iPad is … well, in need of new ideas. Craig Federighi’s WWDC presentation played up the gee-whiz appeal of the iPad’s forthcoming multitasking features and made one thing clear: It is high time Apple put its tablet to work.How? By turning it into the “truck” of mobile computing. It turns out that Steve Jobs’ prediction in 2010 that PCs “are going to be like trucks”—that is, semi-specialized professional machines for getting work done—was more prescient than he intended. Phablets like the iPhone 6 Plus handle casual communication and entertainment needs; meanwhile, PCs like the Macbook Pro and 5K Retina iMac are so good they’re no longer trucks, they’re heavy construction equipment.
Source: Apple Finally Tells the iPad to Go Out and Get a Damn Job | WIRED
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