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10 Facebook Marketing Tips For Small Businesses

10 Facebook Marketing Tips For Small Businesses: “

Recent studies have found that some small business owners mistakenly think they don’t have enough time, money or other resources to invest in Facebook promotions. It doesn’t require a full-time social media coordinator nor much of a budget, if any.

The adage ‘keep it simple’ goes a long way here, and with that in mind, here are ten ways for small businesses to maximize their presence on Facebook with minimum resources.

Manage expectations: Set realistic goals for your approach to social media and you won’t be disappointed. Don’t expect to get thousands of fans within your first month, but think more along the lines of a two or three digit number. Then if you hit something larger than you originally anticipated, you’ll be pleasantly surprised and that will give you momentum.

Make time: Unless you can find an intern willing to plan your media campaigns for free, cultivating a Facebook presence doesn’t have to be a full-time job nor something that eats up all your free time. Try to set aside an hour a day to work on your business’s page, post updates and communicate directly with customers and fans. Start scoring and grading customer leads, because the earlier, the better.

Learn as much as you can: Take notes based on your experiences with Facebook’s pages and other business services — at the very least, write down questions about things you don’t understand so you can make a note to look them up later. You’ll find just about anything you’re curious to know within the site’s official help center. Make a habit of reading as much as you can on this part of the site, without overdoing it.

Start with a small budget: It’s possible to promote your business on Facebook without spending anything. At some point you might get the itch to buy advertising, which certainly helps but also presents the temptation to overspend. You’re better off starting out doing small test ads to see what kind of performance you get for your money, and then ramp up when you figure out which demographics and key words you want to target.

Create a page, not a profile: Don’t open a second account on the social network to make a profile for your business. Not only does that go against Facebook’s rules but it also moves you one degree of separation away from the people who are already on your friend list. These folks are the first people you want to invite to become fans of your business’s page.

Post cool status updates: Make your profile work for your page by posting witty status updates that encourage your friends to engage with your business page. Apply that same sense of wit to the goal of one post per day to your page’s wall. If you can phrase it as a question, so much the better, because that will inspire responses from your community.

Have one-on-one conversations: Send a thank-you message right after someone clicks ‘like’ on your page, and make a point of responding to messages and wall posts within 24 hours. Pay careful attention to whatever fans tell you on your page, and try to respond to their needs.

Don’t spam: People have gotten pretty tired of mass messaging and excessive numbers of posts filling up news feeds — don’t contribute to this noise and fans will appreciate it. When you have something to say to your followers, put it on your wall, not in their inboxes.

Create coupons and promotions: Discounts for first-time customers really work toward generating repeat business. But don’t limit the promotions to the first time someone engages with your company, lest they lose interest. Periodically put things on sale if you can, in order to keep people coming back.

Encourage check-ins: Wherever your business operates, that counts as a place on Facebook. Make a point of checking in to your place of work every day you are there, even if you’re operating out of a home office. This will put your company’s name into people’s news feeds every time you punch in.

What do you think about the ten tips presented here? If you have any additional advice for small businesses on Facebook, please share in the comments section.

(Via All Facebook.)

Photo Contest

Photo Contest: “You are invited to submit your very best photos of California wildlife PhotoContest

3 cash prizes each month

Winners’ photos published in Outdoor California

Grand Prize Winner to be announced in March, 2012

Here’s how:
• Click here for a map and list of viewing sites
• Register (link above) and follow the steps to submit your photos online

What to submit:
• images taken at a California Watchable Wildlife Viewing site
• any California wildlife species
• wildlife in native habitat
• people interacting with nature
• interesting animal behavior
• seasonal abundance of wildlife
• enter up to 5 photos per month

Get creative!

Images will be judged on creativity, technical excellence, composition, overall impact and artistic merit.

California Watchable Wildlife celebrates the state’s wildlife and diverse habitats by acknowledging and elevating the value of wildlife viewing to benefit individuals, families,communities, and industries while fostering awareness and support for wildlife and habitats.

(Via .)

References to Salvador Dali [And everything Jose Rivera writes] Make[s] Me Hot

starTales of a Pirate Playwright
February 25, 2011 6:01 PM
by Molly Clasen

References to Salvador Dali [And everything Jose Rivera writes] Make[s] Me Hot

It is far harder to kill a phantom than a reality –Virginia Woolf

Life VS Living

When I was ten years old, I realized that “The Meaning of Life” is a big deal. People  tossed around the phrase in TV shows, films, and family conversations until the words stuck in my head like an pop tune. I started conceptualizing “Meaning” and “Life” as invisible things floating around, needing to be nailed down with “Knowing.” To this day,  “Meaning” can seem like a phantom, and my writing some sort of Ouija Board through which I desperately try to communicate.

Yet in Jose Rivera’s rich, passionate plays, such as References to Salvador Dali Make Me Hot, “Life” does not seem like abstract noun requiring a chase, but rather like an intimate, constant, vibrant verb. The emphasis lies not on “Life,” but on “Living,” in all its nasty and sublime glory. With his passionate characters, poetic universes, and magical flourishes, Jose Rivera defamiliarizes everything familiar, giving phantom feelings bodies and voices.

Plot Summary

References to Salvador Dali explores the emotional rift between an intelligent young woman, Gabriela, and her husband Benito, who is fighting in the Gulf War. When Benito arrives at his isolated home in the lonely Californian desert, both must face the broken state of their marriage, and negotiate their own conflicting yearnings. Other characters include an amorous moon who plays the violin, a curious cat, and a seductive coyote.

Poetry as a language for emotion

When Gabriela is alone in her hot and lonesome house, she frequently speaks with the cat and the moon through poetry rather than prose. By creating this surreal, image-driven universe, Rivera can capture Gabriela’s angst unconstrained by realistic prose. For example, when Gabriela asks the Moon if anyone else in the desert suffers like she does, the moon replies in a long poem that pops with images of loneliness:

In the house to your left

An old man watches his old wife sleeping

She breathes slowly

And he holds a mirror to her mouth.

A little cloud assures the old man

that she is alive.

He thinks of the day they first made love,

a sweet October day thousands of miles

and seasons from here.

He had never held a body

so rich with dreams

and she had never held a body

so hot and hungry

and that first liquid night…

he reached for a mirror and put the mirror to her mouth

and she breathed on it—

proving to this young disbeliever

that she was indeed alive

and not a dream…

and now the old man is afraid

of life without her

and keeps a .9 millimeter in this house

and he checks his wife’s dutiful breathing

and knows what to do in case it ever stops (24-25)

Utilizing poetry, Jose Rivera paints a gorgeous picture of enduring love. A man is so devoted and enamored by his wife that he holds a mirror to her lips; proof that she still lives. This creates a powerful image of true love, and helps the audience identify with Gabriela’s disappointment with her own marriage. Later, she holds a mirror to Benito’s mouth, and he wakes up in a violent fury and almost strikes her. Rivera thus emphasizes the painful disconnect between poetic the ideal and real, linguistically illustrating how the two feed each other.

Personification of sentiments 

Rivera also illustrates inner conflicts through personification. The Cat and the Coyote, who only speak when Gabriela is alone, represent her inner struggle about love. The Coyote sees love as “chains with chains and a flea collar attached/… Love with violence implied,” illustrating Gabriela’s feelings of repression in marriage. In retort, the Cat asks, “How cold does it get at night, Coyote?” emphasizing security as a positive aspect of love. As Coyote tempts Cat to enter the desert, so does Gabriela feel enticed to leave Benito. Rivera takes that which is unseen and gives it character, voice, and visible conflict.

Conclusion?

Rivera goes for the throat in all things emotional, unafraid to delve into issues of love, gender, desire, sex and politics with his plays. He is equally courageous in his theatrical choices, utilizing poetry, surrealism, and magical realism to explore these potent topics. While Shakespeare asked us, “To be or not to be?” Rivera tells us “Feel. And feel ALIVE.”

Uncategorized theatre playwright writing playwriting theater jose rivera

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