Apple’s new software is now available to download.

Source: iOS 15 is here: Everything to know before you update your iPhone – CNET

Apple iMessage’s thread feature can get confusing very easily. Here’s what the company could do to improve this feature with a new update.

Source: Feature Request: Apple needs to revamp iMessage’s thread feature – 9to5Mac

You can make Safari more interesting (and useful) with custom backgrounds and widgets.

Source: How to Customize Safari’s Start Page Widgets in iOS 15

This is the free version of Power On. If you like it, consider subscribing to Bloomberg.com — you’ll receive this newsletter several hours earlier and get exclusive access to a Q&A section with me.

Source: Apple’s iOS 15 Reversal Shows It’s Now Actually Listening to Users – Bloomberg

This week: The next slate of iPhones and other devices are near, Apple turns AppleCare+ for Mac into a subscription service, the company races to temper the outcry over its new iCloud Photos features, and key Apple teams lose engineers.

Source: What to Expect From Apple’s Next iPhones, AirPods, Macs and More