New King of Technology – Apple Overtakes Microsoft – NYTimes.com: “New King of Technology: Apple Overtakes Microsoft
By MIGUEL HELFT and ASHLEE VANCE
Published: May 26, 2010
SAN FRANCISCO — Apple, the maker of iPods, iPhones and iPads, overtook Microsoft, the computer software giant, on Wednesday to become the world’s most valuable technology company.
In intraday trading in the afternoon session, Apple shares rose 1.8 percent, which gave the company a value of $227.1 billion. Shares of Microsoft declined about 1 percent, giving the company a market capitalization of $226.3 billion.
The only American company valued higher is Exxon Mobil, with a market capitalization of $282 billion.
This changing of the guard caps one of the most stunning turnarounds in business history, as Apple had been given up for dead only a decade earlier. But the rapidly rising value attached to Apple by investors also heralds a cultural shift: Consumer tastes have overtaken the needs of business as the leading force shaping technology.
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