Apple gets PR boost from Swift scoldingJefferson Graham, Marco della Cava and Edward Baig, 5:33 p.m. EDT June 22, 2015HTML51200k MP4700k MP4200k MP4400k MP41800k MP4FlashWhat happens when a major pop star takes on tech giant Apple? She wins the war. Jefferson Graham explains how she did and why. By Sean Fujiwara(Photo: Getty Images) 152CONNECT 238TWEETLINKEDIN 16COMMENTEMAILMORENEW YORK — Apple Music just got a platinum push from Taylor Swift.Thank the pop superstar for generating a weekend of headlines for Apple’s new streaming-music subscription service that Apple hopes will take on industry leader Spotify.In the course of one day, Swift managed to get tech behemoth Apple — a company not known for backing down in a fight — to reverse its decision to withhold indie artist royalty payments during a three-month free trial of Apple Music.

Source: Apple gets PR boost from Swift scolding

 FileMaker 14: A Database For DIY AppsFileMaker 14 features new tools to make DIY mobile database apps possible for non-programmers.6 Characteristics Of Data-Driven Rock Stars(Click image for larger view and slideshow.)In the enterprise software world we spend a lot of time talking about the big guns — Oracle, IBM DB2, SAP HANA, and the like. Those are critical as the foundations for large enterprise applications, but there are thousands of applications that organizations need that require a database, but perhaps not quite as much database as the big guns provide.Let’s talk about the database on a slightly smaller scale.Once upon a time there were scores of PC-based databases, but that world has gradually shrunk. Today, there are only a handful used by a significant number of companies: Quicken QuickBase, Microsoft Access, and FileMaker. FileMaker, a wholly-owned subsidiary of Apple, has just released FileMaker 14, and it’s worth taking a look to see what’s new in this world of smaller databases.The first thing to note is that FileMaker isn’t an Apple-only platform.The database has been available on Windows, as well, for years, so it’s not limited to a single ecosystem. The one part of the FileMaker family that is limited to a single operating environment is FileMaker Go, the mobile app for FileMaker applications. It’s available only through the Apple App Store for iOS devices.

Source: FileMaker 14: A Database For DIY Apps – InformationWeek

Apple’s iTunes made its mark as the place to buy music downloads, but it left the fast-growing streaming business to rivals such as Spotify, Pandora, Rhapsody and others.Now it’s playing catch-up. On Monday, Apple formally launched its bid to become a one-stop shop of digital music offering on-demand streaming, online radio and a feature where artists can share new tracks and video.Music industry veteran Jimmy Iovine, Apple’s point man on the project, called it “one complete thought around music” that stands in contrast to the “fragmented mess” of streaming and download options in the market. He told the audience at Apple’s developer conference in San Francisco that the service would be revolutionary.The big question is whether consumers will pay.

Source: Apple muscles into music streaming – LA Times

What to Expect From Apple’s Developer Conference

The Highlights

Apple’s Worldwide Developers Conference begins at 10:00 a.m. Pacific Time. Here are the anticipated highlights:

• Apple plans to finally reveal the new streaming music service it has developed with Beats Electronics, the company it acquired last year for $3 billion.
• Apple has said it will introduce tools enabling third-party app developers to gain deeper access to the Apple Watch, which would lead to faster, more capable apps.
• Following its usual tradition, Apple is expected to introduce enhancements to OS X, the Mac operating system, and iOS, the mobile operating system.
• Apple was expected to introduce a new Apple TV, along with a tool kit for third-party app developers, but those plans have been postponed.
• Apple has in the past kept “one more thing” under wraps, so there’s always room for a surprise.

Source: What to Expect From Apple’s Developer Conference – NYTimes.com

Watch the live video and follow every moment on apple.com/live.

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MichaelNote: Always interested with what’s the latest and greatest