{"id":707,"date":"2010-12-04T20:42:11","date_gmt":"2010-12-05T03:42:11","guid":{"rendered":"http:\/\/mclasen.com\/wordpress\/?p=707"},"modified":"2010-12-04T20:42:13","modified_gmt":"2010-12-05T03:42:13","slug":"douglas-rushkoff-%c2%bb-me-being-mad","status":"publish","type":"post","link":"https:\/\/mclasen.com\/wordpress\/2010\/12\/douglas-rushkoff-%c2%bb-me-being-mad\/","title":{"rendered":"Douglas Rushkoff \u00bb Me being mad"},"content":{"rendered":"

Douglas Rushkoff \u00bb Me being mad<\/a>: “Me being mad Although it might not readily show, this q\/a with Yahoo News Advertising Blog is an example of me giving an interview while I\u2019m pissed off.<\/p>\n

Yahoo! Advertising Blog: You were the grand finale at the PivotCon conference, and yet you\u2019re often critical of the advertising industry. What\u2019s your take on marketing in the digital age?<\/p>\n

Douglas Rushkoff: The majority of advertisers are just learning some vocabulary words they can say at a meeting and hope to retain a client who sees that they\u2019re not getting the results they\u2019re being promised. And what people are calling social media\u2014and what I used to just call \u2018the Internet\u2019\u2014is still little understood, and has mystery and activity and big numbers with millions of people, so it holds up the promise for creative and sexy deliverables. Facebook and Twitter are restoring some of the basic functionality of the early \u201990s Internet, so now people are going, \u2018Wow, people can share things in a peer-to-peer way, and there must be a way for highly branded, centralized corporations to exploit that, right?\u2019 But the trick is that it\u2019s really hard, because if this is a peer-to-peer technology revolution, then it necessarily reduces our dependence on highly centralized brands for meaning and supply.<\/p>\n

YAB: What don\u2019t marketers \u2018get\u2019 about social media?<\/p>\n

DR: Trying to get millennials to tweet about brand myths to drive customer loyalty is like trying to resurrect the techniques of 1950s television advertising onto the Internet. And the fact that they\u2019re calling it social is even funnier to me.<\/p>\n

YAB: Because the Internet has always been social\u2026<\/p>\n

DR: Right, it was originally about people having discussions. But a lot of people were introduced to the \u2019net via the World Wide Web interface and through sites like Amazon and eBay, concluding that the Internet is a place to buy stuff. Then when the dot-com bubble burst, all these things came up that were more \u2018Internety,\u2019 like blogs and chats and Facebook.<\/p>\n

YAB: What\u2019s your take on Facebook?<\/p>\n

DR: I understand there\u2019s a great desire for people to connect online, I just don\u2019t know if the way to do it is through a giant, centralized technology run by a company whose sole purpose is to figure out how to monetize relationships.”<\/strong><\/p>\n

(Via <\/a>.)<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Douglas Rushkoff \u00bb Me being mad: “Me being mad Although it might not readily show, this q\/a with Yahoo News Advertising Blog is an example of me giving an interview while I\u2019m pissed off. Yahoo! Advertising Blog: You were the grand finale at the PivotCon conference, and yet you\u2019re often critical of the advertising industry. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-707","post","type-post","status-publish","format-standard","hentry","category-maccconsulting"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p834Wu-bp","jetpack-related-posts":[],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/mclasen.com\/wordpress\/wp-json\/wp\/v2\/posts\/707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mclasen.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mclasen.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mclasen.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mclasen.com\/wordpress\/wp-json\/wp\/v2\/comments?post=707"}],"version-history":[{"count":1,"href":"https:\/\/mclasen.com\/wordpress\/wp-json\/wp\/v2\/posts\/707\/revisions"}],"predecessor-version":[{"id":708,"href":"https:\/\/mclasen.com\/wordpress\/wp-json\/wp\/v2\/posts\/707\/revisions\/708"}],"wp:attachment":[{"href":"https:\/\/mclasen.com\/wordpress\/wp-json\/wp\/v2\/media?parent=707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mclasen.com\/wordpress\/wp-json\/wp\/v2\/categories?post=707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mclasen.com\/wordpress\/wp-json\/wp\/v2\/tags?post=707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}